SporTV · 2020
Doe Gols
A hotsite for SporTV that turned every goal in the Brazilian Série A into three pairs of sneakers, given to institutions across Brazil — with Topper and Fundação Abrinq.
- Client
- SporTV
- Year
- 2020
- Form
- Campaign site
- Field
- Sport
The work
A scoreboard that counted gifts as clearly as it counted goals.
A championship produces goals. This one also produced shoes.
With SporTV, Topper, and Fundação Abrinq, we built a public ledger for the Brazilian Série A: each goal scored became three pairs of sneakers, given to institutions across the country. The site held the count in the open — goals on one side, pairs on the other.
Sport as a mechanism, not a slogan. The excitement of the round, converted without being diluted.
On screen
Stills
When the mission is yours,
we build beside you.
Selected work from the history we carry. Custom systems we design and ship beside teams whose operation cannot be reduced to a template.