UNFLD stands for UNFOLDING THE FUTURE. Célula aberta, our visual identity, comes from a partnership built on shared understanding. Two folds follow the same direction. Together they form an open hive cell and the U in UNFLD.
Name & legal identity
UNFLD is spelled in five capital letters. It is pronounced “unfold.” Do not write Unfld, Unfold, or UNFOLD in product or press, except when explaining pronunciation. In contracts, formal agreements, and invoices, use the full legal name UNFOLDING THE FUTURE LTDA (CNPJ 62.855.761/0001-82). The trading name and the legal name are not interchangeable on formal legal documents.
Voice & communication
Write with concrete verbs, specific proof, and short sentences. Prefer what the product changes over what the company claims to be. Avoid borrowed futurism, unexplained superlatives, theatrical aggression, and claims the product cannot evidence.
The mark
The symbol is an open hive cell made from two folds on a 30-degree grid. Use the supplied vector master with the custom UNFLD lettering, or use the symbol alone when the name is already visible. Keep clear space equal to one quarter of the symbol’s width around every signature. Minimum width is 24 px for the symbol and 96 px for the full signature. Use the dedicated optical version for a 16 px favicon.
Color system
Honey (#EBA937) identifies the mark and the primary action. Ink (#181B18) is the main digital field. Paper (#F5F3EB) carries primary text and reading surfaces. Slate (#555C56) supports text on light backgrounds. Ochre (#805113) is for links on Paper. Honey on Ink has 8.49:1 contrast. Use Ink text on Honey buttons. Formal proposals use the single-color black signature on white paper. Status indicators have a written label.
Typography
Barlow Condensed Semibold is the display face for headlines and covers. Source Sans 3 Regular and Semibold handle paragraphs, navigation, and emphasis. IBM Plex Mono is reserved for code and technical metadata. The UNFLD wordmark is custom vector lettering. Use the supplied artwork. Editable tender documents use Arial at 11 pt for body text.
Restrictions
Keep the symbol upright, preserve its proportions, and use the approved Honey, Ink, white, or black versions. Place it on a clear field with enough contrast. Keep the two folds and the space between them intact. Pairing the mark with third-party logos requires permission.
Questions & approvals
For brand asset requests or approval questions: brand@unfld.com.br.