O Boticário · 2021
Planeta de Plástico
O Boticário needed plastic waste to be felt, not merely cited. We built an interactive reading of familiar rooms buried in waste — data made spatial. At the end, a household calculator. On mobile, the camera entered the story.
- Client
- O Boticário
- Year
- 2021
- Form
- Interactive experience
- Field
- Environment
The work
Waste, made spatial. A cause with a room you could stand in.
The numbers on plastic waste are known. They do not move people until they occupy a room.
We built 3D environments of ordinary life, covered. A kitchen, a street, a planet assembled from fragments. Data became space. At the close of the experience, a calculator for a household’s yearly plastic.
On mobile, the phone’s camera became a second door into the same argument. The brief was not to decorate a cause. It was to make the scale undeniable.
On screen
Stills
When the mission is yours,
we build beside you.
Selected work from the history we carry. Custom systems we design and ship beside teams whose operation cannot be reduced to a template.