SporTV · 2021
Álbum de Campeão
A virtual sticker album of Brazilian athletes at the Tokyo Olympics and Paralympics. Collecting became the event. A live leaderboard of collectors. Daily presence on Ohayo Tokyo.
- Client
- SporTV
- Year
- 2021
- Form
- Mobile app
- Field
- Sport
The work
A second stadium, in the pocket. Athletes as cards people actually hunted.
The Games asked for a way to hold them when you were not in the stadium.
With SporTV we built Álbum de Campeão: a virtual sticker album covering most of the Brazilian delegation across the Olympics and Paralympics. Packs, trades, athlete pages, a live ranking of collectors.
Collecting became its own event. The album lived on social channels and received daily presence on Ohayo Tokyo, the program built to follow the Games. Sport, as something you could keep.
On screen
Stills
When the mission is yours,
we build beside you.
Selected work from the history we carry. Custom systems we design and ship beside teams whose operation cannot be reduced to a template.